Toronto · Salesforce · Data Foundations

Relationships > transactions.

I’m Shmuel Pressman. I sell technology, but the work I care about most is helping people get clear enough to make better decisions.

If we talk, I will probably ask more questions than expected. That is usually where the useful stuff starts.

A few receipts

$550K annual quota exceeded six months early
$1M+ team deal value influenced through peer leadership
30+ retail locations led across Ontario
$4.6M regional revenue grown from $2.6M in one year
Now · June 2026

What has my attention right now.

A current snapshot, not a polished brand statement.

01

Getting sharper at discovery that earns the next conversation instead of rushing to the pitch.

02

Helping growth companies make data feel useful, trusted, and ready for practical AI work.

03

Learning how to use AI without letting it flatten my voice or my judgment.

04

Being present at home while still taking the craft of sales seriously.

Open questions

Questions I am carrying.

The stuff I am still working through, not conclusions dressed up as wisdom.

What makes a customer feel safe enough to say what is really happening?

Where does useful AI start to become noise?

How do I stay ambitious without letting work take over the whole room?

About me

Built in sales, shaped by service, grounded by real life.

My path started in people centered work, studying Child and Youth Work and learning early that support, patience, and trust are not soft skills. They are the base layer for change.

That thread has followed me through telecom, retail leadership, commerce SaaS, e commerce software, and now Salesforce. I have led teams, managed complex pipelines, coached peers, launched new programs, and sat across from customers trying to make practical decisions in noisy markets.

Outside of work, I am a husband, a father, a lifelong learner, and a cancer survivor. That perspective keeps me focused on what actually matters: showing up well, doing useful work, and leaving people better than I found them.

Learning the hard way

Notes I keep coming back to.

The lessons below are not slogans. They are patterns I have had to learn through real customers, real teams, and real life.

Trust shows up before urgency

People can feel when the goal is to help them think, not push them forward before they are ready.

Clean data is mostly a people problem

The hard part is rarely the field name. It is agreement, ownership, habits, and language.

A good question can change the whole room

The best conversations usually turn when someone finally names the real issue out loud.

Career arc

From front line execution to strategic data conversations.

The common thread is simple: understand the person, understand the business, then help connect the next right step.

Now

Account Executive, Data Foundations, Growth Business

Salesforce

Helping growing companies connect data quality, customer experience, and AI readiness to decisions people can actually make.

2024 to 2026

Account Executive, Healthcare and Life Sciences

Salesforce

Built trusted relationships with small and midsized organizations, exceeded annual quota early, and helped peers close meaningful additional revenue.

2024

Account Executive

Carbon6

Worked with e commerce sellers across a high volume SaaS portfolio, using account signals, product feedback, and white glove support to find growth.

2022 to 2024

Account Executive

Lightspeed Commerce

Led demos, navigated buying conversations, and managed full cycle SaaS sales in a fast moving commerce environment.

2014 to 2022

Sales Leader and Operator

Virgin Plus, Bell, Enjoy Technology

Grew from sales representative to multiple location leader, developing people, launching programs, and building high performing teams across Ontario.

Ask me about

Sales conversations that do not feel like sales conversations, Disney trips with kids, rebuilding after cancer, and why clean data is mostly a people problem.

Field notes

Less thought leadership. More useful reflection.

Short notes on customers, sales craft, data, leadership, family, and the things I am still figuring out.

Open notes

If you landed here by accident

Welcome. I’m glad you found it.

This page is a small corner of the internet for people who want to understand how I think, what I value, and the kind of work I try to do.

Say hello